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How to Sell

What’s the difference between B2B and B2C long distance selling regulations?

What’s the difference between B2B and B2C long distance selling regulations? Are you confused about the difference between B2B and B2C long distance selling regulations? The law treats business-to-business contracts differently than it does business-to-consumer contracts. The Distance Selling Regulations no longer actually apply in UK law. They were replaced by the Consumer Contracts Regulations […]

LinkedIn for SME’s: Useful or not?

It was announced yesterday (13/06.2016) that Microsoft is to purchase LinkedIn, the professional networking website, for $26bn (£18bn), which equates to $196 a share. That’s a lot of money. Apparently the deal will enable Microsoft to boost sales of its business and email software, although to be fair, it doesn’t sound as though they’re failing […]

Selling on Facebook for Beginners Part 3: Targeting other pages

In the final part of our mini-series regarding selling on Facebook, I thought I’d tell you about something several of my most successful customers have done. This is probably the easiest way to advertise your wares on Facebook although ideally you will need to have a business page – so for starters please refer back […]

Selling on Facebook for Beginners Part 2: Facebook Advertising

In our last blog we looked at Facebook advertising and setting up your presence online using a Facebook page. If you regularly use the Facebook page you created and engage with people you will hopefully garner more likes, unfortunately it can be a little hit and miss. Negative rumours abound about just how Facebook lets […]

Top 10 Tips to Spring Clean your Business!

So the festivities are over for another year and we have packed our decorations away. Only the chocolates that no-one likes are left, and the cheese is starting to go mouldy in the fridge. You’ve probably made a few resolutions for the New Year, and broken most of them already. It is therefore a good […]

Weird, wonderful and crazy business ideas

I have been reading the furore surrounding the American Julien Blanc with interest. Julien Blanc is possibly the world’s saddest man. He’s a self-styled ‘pick-up artist’ (a PUA) who preaches some fairly aggressive and obnoxious tactics to ‘help’ men get women into bed through manipulation and coercion. You wouldn’t think this was the twenty-first century […]

Redundancy: happy ever after for entrepreneurs!

According to the Office for National Statistics, the number of people out of work fell by 18,000 to 2.49 million in the three months to August 2013, while the unemployment rate of the economically active population decreased slightly, down 0.1% to 7.7%. The claimant count – that is the number of people claiming Jobseeker’s Allowance […]

Build a bonfire, build a bonfire: discounting items for sale on eBay, the how, when and why.

So that might be the longest title I have ever used in this blog but I wanted somehow to get a link in to bonfire night given that it’s November the 5th, however tenuous it might be. But in my mind the link is that instead of burning unwanted stock – let’s sell it for […]

In for a penny, in for a pound: the rise and rise of the Pound shop

I was having a conversation with a friend of mine the other day who owns a sweet seaside gift shop that sells a wide range of mid-priced gifts. She mentioned that without the cheaper pound shop lines that she offers, she would be in serious trouble some days. She has to work hard to take […]

Why do small businesses fail?

A friend of mine is just opening a new shop in East Devon. It’s a massive gamble for her and her partner and while she is hugely excited she is also very concerned. She has been picking my brains about how to make her business successful. While I have been trying to be very positive, […]

Diversifying your stock offer

In these difficult economic times, running a small business can be extremely hard work. In spite of news items suggesting that online retail sales have rocketed (Retail Gazette for example, reports that ‘online retail sales rose 16 per cent year-on-year last month (March 2013), driven by clothing sales despite the freezing weather’) you may be […]

Creating your Personal Brand

Branding is critical to a customer’s perception of you, and is part of the consideration that goes into the purchasing process. Your personal brand is part and parcel of what encourages or discourages a customer or client from buying into or from you. There are several levels of branding that you need to take into […]

How to attract customers to your website

A few weeks ago, one of our blog readers asked how he could attract people to his website, so I’ve had a think and done a bit of research. As Lee realised, simply having a website is not a sure fire way to attract customers because the World Wide Web has a complete surfeit of […]

Dealing with a Deadly Dearth of Customer Delight (or what to do when your customers aren’t happy)

Customer complaints are the pits! If you’re anything like me you’ll agree that they are difficult to deal with and they can leave you feeling drained and disheartened. By their very nature complaints are naturally negative and numbingly and emotionally challenging. Well hark, dear sellers, I have news for you. You need to change your […]