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marketing

LinkedIn for SME’s: Useful or not?

It was announced yesterday (13/06.2016) that Microsoft is to purchase LinkedIn, the professional networking website, for $26bn (£18bn), which equates to $196 a share. That’s a lot of money. Apparently the deal will enable Microsoft to boost sales of its business and email software, although to be fair, it doesn’t sound as though they’re failing […]

Selling on Facebook for Beginners Part 2: Facebook Advertising

In our last blog we looked at Facebook advertising and setting up your presence online using a Facebook page. If you regularly use the Facebook page you created and engage with people you will hopefully garner more likes, unfortunately it can be a little hit and miss. Negative rumours abound about just how Facebook lets […]

Brands are incredibly powerful

Consider the Pepsi Challenge. According to a series of blind taste-tests, Pepsi is more popular than Coca-Cola. Despite this, Coca-Cola always proves more popular than Pepsi when people are asked to choose between them. The reason for this? The power of the brand. A brand is a carefully crafted personality, designed to be memorable, attract […]

Build a bonfire, build a bonfire: discounting items for sale on eBay, the how, when and why.

So that might be the longest title I have ever used in this blog but I wanted somehow to get a link in to bonfire night given that it’s November the 5th, however tenuous it might be. But in my mind the link is that instead of burning unwanted stock – let’s sell it for […]

Giving something back: raising the profile of your business through good works

For many people who are working in small businesses the idea of ‘giving back’ or working with ‘corporate social responsibility’ as large businesses call it, is something that comes perfectly naturally. Small businesses tend be more generous and more socially and culturally aware simply because they are such an integral part of the community and […]

In for a penny, in for a pound: the rise and rise of the Pound shop

I was having a conversation with a friend of mine the other day who owns a sweet seaside gift shop that sells a wide range of mid-priced gifts. She mentioned that without the cheaper pound shop lines that she offers, she would be in serious trouble some days. She has to work hard to take […]

Why do small businesses fail?

A friend of mine is just opening a new shop in East Devon. It’s a massive gamble for her and her partner and while she is hugely excited she is also very concerned. She has been picking my brains about how to make her business successful. While I have been trying to be very positive, […]

Diversifying your stock offer

In these difficult economic times, running a small business can be extremely hard work. In spite of news items suggesting that online retail sales have rocketed (Retail Gazette for example, reports that ‘online retail sales rose 16 per cent year-on-year last month (March 2013), driven by clothing sales despite the freezing weather’) you may be […]