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advertising

Selling on Facebook for Beginners Part 2: Facebook Advertising

In our last blog we looked at Facebook advertising and setting up your presence online using a Facebook page. If you regularly use the Facebook page you created and engage with people you will hopefully garner more likes, unfortunately it can be a little hit and miss. Negative rumours abound about just how Facebook lets […]

Brands are incredibly powerful

Consider the Pepsi Challenge. According to a series of blind taste-tests, Pepsi is more popular than Coca-Cola. Despite this, Coca-Cola always proves more popular than Pepsi when people are asked to choose between them. The reason for this? The power of the brand. A brand is a carefully crafted personality, designed to be memorable, attract […]