• shops and stores
  • individuals
  • ebayers
  • market traders

Logo re-designs

See how the UKs biggest brands keep on top of the logos.

Consider the Pepsi Challenge. According to a series of blind taste-tests, Pepsi is more popular than Coca-Cola. Despite this, Coca-Cola always proves more popular than Pepsi when people are asked to choose between them.
The reason for this? The power of the brand.
A brand is a carefully crafted personality, designed to be memorable, attract consumers, and create loyal followers.
A large part of a brand’s success lies in the logo. Originally used by companies to make their products stand out from those of their competitors, logos now serve a vital marketing function. They act as a signpost, helping customers to associate a company with a certain set of values and emotions.
Company logos evolve over time, adapting to fit modern tastes. We’ve investigated the history of some famous brand logos – check them out in our infographic.

Highstreet Brand logos

3 Responses to “Brands are incredibly powerful”

Ann SouthJanuary 6th, 2014 at 10:26 am

I must be out of step with the world! I like the older ASDA, BHS, Argos and Marks & Spencer! The others are probably better now.x

Karl BaxterJanuary 6th, 2014 at 10:31 am

Hi Ann, I have to agree, I think the older logos are more imaginative 🙂 and less corporate. Now days the logo from one big brand looks similar to everyone else’s, apart fro a font change and colour rejig!

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