Archive note: The prices and listing counts below come from our 2022 eBay research. They are historical examples, not current savings estimates.

We’re all looking for bargains with the cost-of-living crisis. It turns out searching for an unfortunate typo on eBay could be your best shout.
Here at Wholesale Clearance, our data analysts have been scouring misspelt fashion brands on eBay to find out which brands have the most misspellings and how much you could save. So if you’re looking for that designer brand at a discount price, this is the right place to be!
The Most Commonly Misspelt Fashion Brands Listed on eBay

In our 2022 sample, Fred Perry had the most misspelt eBay brand listings – 8.17% of all Fred Perry listings (incorrectly or correctly spelled) include some variation of a misspelling. There were a staggering 8,944 misspelt listings with the most common misspelt listing being ‘Red Perry’. In that sample, listings for “Red Perry” averaged just 20p less than listings for “Fred Perry”.
Lacoste has the second most amount of misspelt eBay listings at 8.05% of all listings. Here the most common misspelt listing is ‘Lacost’ – which interestingly sell for a higher price than a standard listing for ‘Lacoste’.
Don’t fret though, as next we’ll dig into the brands which have the highest savings on average from misspelt listings.

The Fashion Brands with the Best Savings for Misspelt Listings

On average, the brand with the biggest savings by looking at misspelt listings is Nike. By searching for their most common misspellings, the observed difference was up to £30.
Next is Rayban, on average, if we include listings like ‘Rayyan’, ‘Rayan’, ‘Raban’ and so on, the observed difference was £26. A typical listing on ‘Rayban’ sells for £45, but if you are savvy and search for a misspelling you can get an average price of £19.
The Best Misspelling to Search For
Inevitably, there is always going to be one misspelling which gets you the best deal. Luckily for you, we’ve highlighted which misspelling gets you the best brand bargain.

If you search for ‘Harvy Nichols’ instead of ‘Harvey Nichols’, the 2022 sample showed a difference of up to £45.34 on their second-hand listings.
While if you’re desperate for a ‘North Face’ product, why not search ‘North Gace’ instead – as the 2022 sample showed a difference of up to £42.71 on your next purchase.
Methodology
To get a sample of the top fifty most popular fashion brands in the UK, we identified a list from YouGov. While we then obtained a list of the most common misspellings for each of these brands from Fat Fingers.
All misspellings for each brand were then input into eBay’s own market research tool, eBay Product Research (formerly Terapeak), to identify the average selling price and number of listings.
Data was averaged across all misspellings for each brand to identify an average saving, while we were also able to easily identify the top misspelling for each brand – the misspellings with the biggest savings were then ranked and highlighted in our ‘The Best Misspelling to Search For’ section.

These examples show how spelling errors can change search results, but actual savings depend on current listings and condition. For resale stock rather than individual eBay bargains, browse our current wholesale clothing lots.