Updated September 2026. This guide was first published in 2022. Facebook’s menus, eligibility and selling fees can change; check the platform’s current instructions before listing.

Facebook Marketplace can help local buyers discover an item, but a listing still needs a clear price, honest condition details and a practical collection or delivery plan. A Facebook Page or Shop is a separate option for businesses; you do not need to create a Shop simply to test a Marketplace listing.

How to sell on Facebook Marketplace

1. Check eligibility and selling rules. Review the current Facebook selling help for your account and the item you plan to list. Some categories and selling features have restrictions.
2. Use photos of the actual product. Show the front, back, labels and any faults. A clean, well-lit first image helps buyers recognise the item.
3. Write a searchable title. Include the brand, product type, size, quantity and condition where relevant. Avoid vague titles such as “great bargain”.
4. Describe the full offer. State what is included, dimensions, condition, collection area and whether delivery is possible. Be clear when an item is a mixed lot rather than a single product.
5. Price for the whole transaction. Check comparable current listings and allow for payment costs, packaging, delivery and your time. Any paid promotion should be measured against net profit.
6. Reply promptly and agree safe handover. Confirm the item, price, payment and collection or delivery details in the conversation. Check payment before releasing goods.

Marketplace, groups and Shops are different

A Marketplace listing helps people find an item. Relevant Facebook groups may have their own rules about sale posts, so read them before sharing. A business Page or Shop can involve additional setup and eligibility; it is not the same as posting a local Marketplace listing. The 2022 screenshots and checkout steps in our original article became unreliable as these products changed, so we have removed them.

Can you resell wholesale stock there?

Start with a small, well-described selection. Facebook Marketplace may suit single items or local collection, while selling an entire mixed lot may need a different approach. Before buying stock, work out cost per saleable item and whether you can accurately describe its condition. Browse our current one-off wholesale job lots if you want to test a resale idea without taking on a large pallet.

Check current fees and account eligibility in Facebook’s help centre. Do not rely on an old claim that all selling is free or that a certain number of users will see your listing.