The Power of an eBay store
If you are thinking about selling a large quantity of products on eBay, then the first thing you should be looking at is having an eBay store.
eBay found that the sales of at least 75% of people who opened an eBay store increased.
But if you think that increasing you’re sales is the only benefit to opening an eBay store… Your wrong!
An eBay store features the following benefits:
Personalisation & Customisation
Create a simple design from a set layout, with over three hundred different designs to choose from.
Create shop categories, this will enable people to easily get around you’re store & look at the different products you have, for example a car parts dealer with an eBay store will have such categories as BMW Car Parts, Vauxhall Car Parts. Even these categories can be refined further if necessary depending on the number of products you sell & the requirements you have.
Listing & Selling Benefits
Selling a Buy it now item will become cheaper when owning an eBay store, however auctions tend to be more. The price of listing a Buy it Now item starts at 10p per item for a basic store, and drops to 5p for a more premium store, so if you are planning to sell a large number of items take into consideration what savings could be made here.
Bulk editing is available which allows various changes to be made on a number of products in you’re store, saving time & effort.
Good until End is a feature available only in an eBay store, which allows an item to be listed until it is, sold, which means that you don’t have to keep relisting items.
Mark down manager allows you to have items on sale, the sale is customisable against as many or as little products as you like & it enables you to knock down the price in cost or percentage.
Having an eBay store allows you to live your own life without ruining you’re eBay life through the holiday scheme. You can put a holiday on all you’re listings letting people know you are away from a set date to a set date, meaning that you are unable to reply to any messages or post any items. Once again this is a fully personalised feature which you can customise to allow people to continue to buy or stop showing you’re products whilst you are away.
Track You’re Success
Having an eBay store allows you to track you’re success in various different ways. Firstly you can get traffic reports, this shows how many people are visiting each of you’re listings so you can gage an items popularity early on, to allow you to promote this item further.
You can also track you’re sales figures overall, month-by-month or week-by-week, or see the sales figures of a certain category or item.
There are three different shop subscriptions available, the following table shows the features which are included within each of the subscriptions available which allows you to find the most suitable subscription for you’re current market position.
I would recommend the following:
If you have 100 items or less on eBay & you want an eBay store open the basic store at £14.99 a month.
If you have over 500 items listed, you are selling at least 100 items a month, and making at least £1500 a month, then look into opening a featured store.
If you have over 5,000 items listed, you are selling at least 1,500 items a month making around £4,500, then look into opening an anchor store.
The full list of benefits for each shop subscription can be found here:
eBay Shop Subscriptions