These days you often read about companies going bust or heading on a steep downward trend. With such a competitive and often over saturated marketplace there is little wiggle room for any mistakes. It only takes one wrong campaign or decision to put a company in trouble, and even the biggest and best can fall.
However, what about the companies who have made a comeback? The companies that refused to hear their death knell and managed to rise back up to match or pass their former glory. We have created a list of our favourite examples of ‘Brands Back from the Brink’. Whether they have been saved by an enigmatic genius, a lucky spin on the wheel of fortune or by their product coming back in fashion, we go through the roller-coaster rides of brands coming back from the brink.
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