• shops and stores
  • individuals
  • ebayers
  • market traders

Brands are incredibly powerful

Consider the Pepsi Challenge. According to a series of blind taste-tests, Pepsi is more popular than Coca-Cola. Despite this, Coca-Cola always proves more popular than Pepsi when people are asked to choose between them. The reason for this? The power of the brand. A brand is a carefully crafted personality, designed to be memorable, attract […]