{"id":590,"date":"2013-04-22T15:00:11","date_gmt":"2013-04-22T15:00:11","guid":{"rendered":"http:\/\/www.wholesaleclearance.co.uk\/blog\/?p=590"},"modified":"2017-06-11T12:29:45","modified_gmt":"2017-06-11T12:29:45","slug":"diversifying-your-stock-offer","status":"publish","type":"post","link":"https:\/\/www.wholesaleclearance.co.uk\/blog\/diversifying-your-stock-offer\/","title":{"rendered":"Diversifying your stock offer"},"content":{"rendered":"
\"Who's<\/a>

Who’s that trip trapping over my business?<\/p><\/div> In these difficult economic times, running a small business can be extremely hard work. In spite of news items suggesting that online retail sales have rocketed (Retail Gazette for example, reports that \u2018online retail sales rose 16 per cent year-on-year last month (March 2013), driven by clothing sales despite the freezing weather\u2019) you may be in the unfortunate situation where you are a small business with a small website and nothing, but nothing, is shifting.<\/p>\n

Now it could be that there is no demand for your products currently. People will only buy what they need when their funds are low. Or it may be that you are not attracting enough sellers coming by on the off chance. You see this on the High Street, when shops close down and foot traffic slows down on the street, this eventually leads to more business failures. Well surprisingly the same thing can happen online and even on eBay. There is no reason to suppose that people will want your products particularly if there is a narrow focus to what you sell. However, you can remain within your niche and then broaden your product range, and by doing so you may actually attract new buyers who come by on the off chance and then pause to peruse your wares.<\/p>\n

So if sales are slow, what should you for? Well one answer would be to generate a sale and see if you can stimulate some interest that way. If that doesn\u2019t work you could look at diversifying your stock. Diversification is a corporate strategy that can be used to increase sales volume by adding new products, new lines and new markets. Diversification is all about expanding into a new segment of your chosen industry, or investing in your business but outside of the scope of what you currently do.<\/p>\n

\"Here's<\/a>

Here’s looking at blue, Kid.<\/p><\/div> Just to illustrate what I mean by this; let\u2019s assume you retail children\u2019s clothes and you sell on eBay or a market stall. If someone is looking for a dress, then \u2018girl\u2019s dress\u2019 is what they will type into the search engine or what they will look for on your stall. If you only sell boy\u2019s shirts, they won\u2019t look at your shop. If you happen to sell girls dresses, and boys\u2019 shirts, then the chances are good that you will figure in the search results and the customer might not like your dresses but she may really like your boy\u2019s shirts.<\/p>\n

At the moment on Wholesale Clearance UK we have a great range of children\u2019s products that will widen the appeal of the stock you hold. Besides our clothing, we\u2019ve just had some really fabulous clearance job lots in. My personal favourite has to be this Billy Goats Gruff (see photo) which is part of this https:\/\/www.wholesaleclearance.co.uk\/one-off-job-lot-of-171-kids-mixed-toys-accessories_3.htm<\/a> Mixed Toys job lot on offer at \u00a3383.50, but with an RRP at \u00a3980.59! The really great thing about job lots such as this is the range of goods you get. This gives you the opportunity to try things out and see what sells well for you. Will it be Hello Kitty or the sunglasses? There may be items that you would never think of trying, but in a job lot, it\u2019s worth having a go, isn\u2019t it?<\/p>\n

\"Who<\/a>

Who rocks the world? Wholesale Clearance UK of course!<\/p><\/div>We also have these fabulous Battery Operated Mini Guitars. Now every kid can be a rock star! Don\u2019t just sell them to boys, get the girls involved too! Remember, Beyonce asked \u2018Who run the world?\u2019 and the answer was \u2018Girls!\u2019<\/p>\n

\""I<\/a>

“I get just where you’re coming from, Karl!”<\/p><\/div>Speaking of which, in the job lot https:\/\/www.wholesaleclearance.co.uk\/one-off-job-lot-of-73-mixed-baby-and-children-toys-and-equipment.htm <\/a> there are these really super puppets. You can sell these by reminding parents that using puppets is a great way to stimulate language development in children.<\/p>\n

By taking on one of our job lots you will be effectively diversifying your range of products and you\u2019ll be able to see what sells well and what doesn\u2019t. Try and keep stock ticking over by running sales every now and again if you think you\u2019re getting stuck in a rut with your products. You never know what treasure you\u2019re going to uncover if you try one of our job lots and let\u2019s face it, if you\u2019re anything like me you\u2019re going to be having really intelligent conversations with the Indian puppet in a sari and be pretty loathe to sell her! ;-p<\/p>\n","protected":false},"excerpt":{"rendered":"

In these difficult economic times, running a small business can be extremely hard work. In spite of news items suggesting that online retail sales have rocketed (Retail Gazette for example, reports that \u2018online retail sales rose 16 per cent year-on-year last month (March 2013), driven by clothing sales despite the freezing weather\u2019) you may be […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,88,121,78,14,1],"tags":[],"class_list":["post-590","post","type-post","status-publish","format-standard","hentry","category-ebay-news-help-and-guides","category-how-to-sell","category-marketing","category-what-to-sell","category-wheretosellyourstock","category-wholesale-tips-and-guides"],"acf":[],"yoast_head":"\nDiversifying the stock that you offer for sale on ebay<\/title>\n<meta name=\"description\" content=\"If your product offer seems a bit stagnant, perhaps it's time to think about diversifying your stock 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