{"id":540,"date":"2013-03-18T15:06:29","date_gmt":"2013-03-18T15:06:29","guid":{"rendered":"http:\/\/www.wholesaleclearance.co.uk\/blog\/?p=540"},"modified":"2022-06-22T06:52:03","modified_gmt":"2022-06-22T06:52:03","slug":"creating-your-personal-brand","status":"publish","type":"post","link":"https:\/\/www.wholesaleclearance.co.uk\/blog\/creating-your-personal-brand\/","title":{"rendered":"Creating your Personal Brand"},"content":{"rendered":"
\"Stand<\/a>

Stand out from the crowd<\/p><\/div>Branding is critical to a customer\u2019s perception of you, and is part of the consideration that goes into the purchasing process. Your personal brand is part and parcel of what encourages or discourages a customer or client from buying into or from you.<\/p>\n

There are several levels of branding that you need to take into consideration when you are running your own business. Firstly what is your corporate branding? If you think of big companies, such as Coca Cola<\/em>, Disney <\/em>or Manchester United<\/em>, you can instantly tap into their corporate branding. It\u2019s globally explicit. The second area of branding is at a product level; think of an Xbox, or a packet of Walker\u2019s <\/em>crisps, or an Innocent Smoothie<\/em>. The third area of branding that is important to you is personal branding; how you brand yourself.<\/p>\n

If you\u2019re thinking \u2018hang on a sec, I\u2019m no celebrity\u2019, don\u2019t worry. You don\u2019t have to be. However, you can learn great lessons from celebrities and the way they brand themselves. Consider Russell Brand; slightly kooky, unkempt, a bit hippie, quite outspoken? That\u2019s his brand. Jessie J; rough round the edges, forthright, down with the kids, street talk, newly bald? That\u2019s her brand. You don\u2019t have to go to that extreme but learn the lesson about presenting an image from these celebrities. They use a certain image to market themselves. It\u2019s what sells them.<\/p>\n

We can use the image of people we admire to help our products sell. A good example of this is the current run of adverts for Virgin TiVo<\/em>. Richard Branson is presented as an ordinary fun guy with the sort of friends we really want to hang out with while watching our favourite programmes through his television box; Usain Bolt and David Tennant anyone?
\nYou can create and bolster your personal brand online using social media. Think about the face you want to present to the world and then do so! Here are some tips to help you on your way. Good luck!<\/p>\n

Tips for creating your personal brand<\/strong><\/p>\n

\"Doodle<\/a>

Doodle your brand!<\/p><\/div>Think about it <\/strong>Take some time to sit down with a cup of tea, a pen and some paper and start doodling ferociously. Write down every thought about who you are and where you come from and what you care about. <\/p>\n

Ask your mates <\/strong>How would your friends describe your personality or character traits? Do they see you as intelligent? Funny? Serious? Opinionated? Quiet? Loud? A supporter of environmental issues? Political? Natural? Bright? Sober? Take all of your own ideas and all of your friends and consider everything. In among all those adjectives, what do you want to portray to the outside world that is true to you? What should your brand look like?<\/p>\n

Use Business Cards <\/strong>In this day and age everyone should have a business card. It needs to incorporate your logo or a photo, hold all your contact details, along with your brand name (if that\u2019s different to your name) and a brand statement.<\/p>\n

Have a business card <\/strong>that can be shared via your mobile phone<\/strong>.<\/p>\n

Be online!<\/strong> Have a website and a proper page on Facebook, a Twitter presence, and a LinkedIn profile. Create a portfolio either of your products or services so that people can see exactly what you have to offer. Show off any skills you have.<\/p>\n

Start a blog <\/strong>A blog is a fabulous way to connect with people and you can build up some loyal followers. Have patience however as it can take some time. Also, be aware that you might come in for some stick. Once you have built up some followers, use your blog to showcase your expertise.<\/p>\n

LinkedIn <\/strong>Use LinkedIn to its full capacity. It is a social networking tool with many advantages compared with Facebook and Twitter, not least because it manages to be entirely more professional. It has forums, job pages and all manner of business leads are on offer that you can follow up.<\/p>\n

Facebook <\/strong>Have a professional Facebook page that is different to your personal one. Fill your profile out in full. Keep it clean and professional looking.<\/p>\n

Email address <\/strong>Check what your email address says about you. If it\u2019s something like \u2018poopypants@boxershorts.co.uk\u2019 you really might want to consider having a better one. Seriously!<\/p>\n

\"Try<\/a>

Try not to look like a tramp…<\/p><\/div>You <\/strong>If you\u2019re out about and getting up close and personal with clients and customers then you really need to consider your wardrobe and personal grooming. Coffee breath is a no-no, as is greasy hair. So make a big effort.<\/p>\n

Finally <\/strong>Once you have established your personal brand and you\u2019re up and running online, don\u2019t sit back and wait for your customers and clients to come to you, get out and about and take the party to your clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

Branding is critical to a customer\u2019s perception of you, and is part of the consideration that goes into the purchasing process. Your personal brand is part and parcel of what encourages or discourages a customer or client from buying into or from you. There are several levels of branding that you need to take into […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-540","post","type-post","status-publish","format-standard","hentry","category-how-to-sell"],"acf":[],"yoast_head":"\nCreate your own personal brand to use with your business<\/title>\n<meta name=\"description\" content=\"If you need tips about creating your personal brand to use with your small or medium business then this article has some great tips for you to use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wholesaleclearance.co.uk\/blog\/creating-your-personal-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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