{"id":3737,"date":"2022-06-17T10:04:18","date_gmt":"2022-06-17T10:04:18","guid":{"rendered":"https:\/\/www.wholesaleclearance.co.uk\/blog\/?p=3737"},"modified":"2026-09-30T14:47:31","modified_gmt":"2026-09-30T14:47:31","slug":"the-most-misspelt-fashion-brands-on-ebay-and-how-to-bag-a-bargain","status":"publish","type":"post","link":"https:\/\/www.wholesaleclearance.co.uk\/blog\/the-most-misspelt-fashion-brands-on-ebay-and-how-to-bag-a-bargain\/","title":{"rendered":"Misspelt Fashion Brands on eBay: 2022 Research"},"content":{"rendered":"<p><em>Archive note: The prices and listing counts below come from our 2022 eBay research. They are historical examples, not current savings estimates.<\/em><\/p>\n<p>We\u2019re all looking for bargains with the cost-of-living crisis. It turns out searching for an unfortunate typo on eBay could be your best shout.<br \/>\nHere at Wholesale Clearance, our data analysts have been scouring misspelt fashion brands on eBay to find out which brands have the most misspellings and how much you could save. So if you\u2019re looking for that designer brand at a discount price, this is the right place to be!<br \/>\n<strong>The Most Commonly Misspelt Fashion Brands Listed on eBay<\/strong><\/p>\n<p><a href=\"https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy@1200x.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy@1200x.png\" alt=\"Percentage of Misspelt Brand Item\" width=\"1200\" height=\"1617\" class=\"aligncenter size-full wp-image-3739\" srcset=\"https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy@1200x.png 1200w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy@1200x-223x300.png 223w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy@1200x-760x1024.png 760w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy@1200x-768x1035.png 768w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy@1200x-1140x1536.png 1140w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy@1200x-297x400.png 297w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>In our 2022 sample, Fred Perry had the most misspelt eBay brand listings \u2013 8.17% of all Fred Perry listings (incorrectly or correctly spelled) include some variation of a misspelling. There were a staggering 8,944 misspelt listings with the most common misspelt listing being \u2018Red Perry\u2019.  In that sample, listings for \u201cRed Perry\u201d averaged just 20p less than listings for \u201cFred Perry\u201d.<br \/>\nLacoste has the second most amount of misspelt eBay listings at 8.05% of all listings. Here the most common misspelt listing is \u2018Lacost\u2019 \u2013 which interestingly sell for a higher price than a standard listing for \u2018Lacoste\u2019.<br \/>\nDon\u2019t fret though, as next we\u2019ll dig into the brands which have the highest savings on average from misspelt listings. <\/p>\n<p><strong>The Fashion Brands with the Best Savings for Misspelt Listings<\/strong><\/p>\n<p><a href=\"https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1@1200x.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1@1200x.png\" alt=\"Average Saving by Buying a Misspelt Brand Item\" width=\"1200\" height=\"1617\" class=\"aligncenter size-full wp-image-3738\" srcset=\"https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1@1200x.png 1200w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1@1200x-223x300.png 223w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1@1200x-760x1024.png 760w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1@1200x-768x1035.png 768w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1@1200x-1140x1536.png 1140w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1@1200x-297x400.png 297w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>On average, the brand with the biggest savings by looking at misspelt listings is Nike. By searching for their most common misspellings, the observed difference was up to \u00a330.<br \/>\nNext is Rayban, on average, if we include listings like \u2018Rayyan\u2019, \u2018Rayan\u2019, \u2018Raban\u2019 and so on, the observed difference was \u00a326. A typical listing on \u2018Rayban\u2019 sells for \u00a345, but if you are savvy and search for a misspelling you can get an average price of \u00a319.<br \/>\n<strong>The Best Misspelling to Search For<\/strong><br \/>\nInevitably, there is always going to be one misspelling which gets you the best deal. Luckily for you, we\u2019ve highlighted which misspelling gets you the best brand bargain. <\/p>\n<p><a href=\"https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy_2@1200x.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy_2@1200x.png\" alt=\"Brand Misspelling Highest Savings\" width=\"1200\" height=\"2635\" class=\"aligncenter size-full wp-image-3740\" srcset=\"https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy_2@1200x.png 1200w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy_2@1200x-137x300.png 137w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy_2@1200x-466x1024.png 466w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy_2@1200x-768x1686.png 768w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy_2@1200x-700x1536.png 700w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy_2@1200x-933x2048.png 933w, https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1_copy_2@1200x-182x400.png 182w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>If you search for \u2018Harvy Nichols\u2019 instead of \u2018Harvey Nichols\u2019, the 2022 sample showed a difference of up to \u00a345.34 on their second-hand listings.<br \/>\nWhile if you\u2019re desperate for a \u2018North Face\u2019 product, why not search \u2018North Gace\u2019 instead \u2013 as the 2022 sample showed a difference of up to \u00a342.71 on your next purchase.<br \/>\n<strong>Methodology<\/strong><br \/>\nTo get a sample of the top fifty most popular fashion brands in the UK, we identified a list from <a href=\"https:\/\/yougov.co.uk\/ratings\/consumer\/popularity\/fashion-clothing-brands\/all\">YouGov<\/a>. While we then obtained a list of the most common misspellings for each of these brands from <a href=\"https:\/\/fatfingers.com\/\">Fat Fingers<\/a>.<br \/>\nAll misspellings for each brand were then input into eBay\u2019s own market research tool, <a href=\"https:\/\/www.ebay.co.uk\/help\/selling\/selling-tools\/terapeak-research?id=4853\">eBay Product Research (formerly Terapeak)<\/a>, to identify the average selling price and number of listings.<br \/>\nData was averaged across all misspellings for each brand to identify an average saving, while we were also able to easily identify the top misspelling for each brand \u2013 the misspellings with the biggest savings were then ranked and highlighted in our \u2018<strong>The Best Misspelling to Search For<\/strong>\u2019 section. <\/p>\n<p>These examples show how spelling errors can change search results, but actual savings depend on current listings and condition. For resale stock rather than individual eBay bargains, browse our <a href=\"https:\/\/www.wholesaleclearance.co.uk\/clothes-and-clothing.htm\">current wholesale clothing lots<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Archive note: The prices and listing counts below come from our 2022 eBay research. They are historical examples, not current savings estimates. We\u2019re all looking for bargains with the cost-of-living crisis. It turns out searching for an unfortunate typo on eBay could be your best shout. Here at Wholesale Clearance, our data analysts have been [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebay-news-help-and-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Misspelled eBay Listings: Fashion Brand Bargains<\/title>\n<meta name=\"description\" content=\"Our 2022 study of misspelled fashion brands on eBay found striking listing and price differences. See the historical examples and current wholesale clothing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wholesaleclearance.co.uk\/blog\/the-most-misspelt-fashion-brands-on-ebay-and-how-to-bag-a-bargain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Misspelled eBay Listings: Fashion Brand Bargains\" \/>\n<meta property=\"og:description\" content=\"Our 2022 study of misspelled fashion brands on eBay found striking listing and price differences. See the historical examples and current wholesale clothing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wholesaleclearance.co.uk\/blog\/the-most-misspelt-fashion-brands-on-ebay-and-how-to-bag-a-bargain\/\" \/>\n<meta property=\"og:site_name\" content=\"Wholesale Clearance UK Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WholesaleClearanceUkLtd\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-17T10:04:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T14:47:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wholesaleclearance.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Artboard_1@1200x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karl Baxter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wholesaleclear\" \/>\n<meta name=\"twitter:site\" content=\"@wholesaleclear\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karl Baxter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.wholesaleclearance.co.uk\\\/blog\\\/the-most-misspelt-fashion-brands-on-ebay-and-how-to-bag-a-bargain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wholesaleclearance.co.uk\\\/blog\\\/the-most-misspelt-fashion-brands-on-ebay-and-how-to-bag-a-bargain\\\/\"},\"author\":{\"name\":\"Karl Baxter\",\"@id\":\"https:\\\/\\\/www.wholesaleclearance.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/a066d7c8206573e47e2c1779aad3ab93\"},\"headline\":\"Misspelt Fashion Brands on eBay: 2022 Research\",\"datePublished\":\"2022-06-17T10:04:18+00:00\",\"dateModified\":\"2026-09-30T14:47:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wholesaleclearance.co.uk\\\/blog\\\/the-most-misspelt-fashion-brands-on-ebay-and-how-to-bag-a-bargain\\\/\"},\"wordCount\":546,\"publisher\":{\"@id\":\"https:\\\/\\\/www.wholesaleclearance.co.uk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wholesaleclearance.co.uk\\\/blog\\\/the-most-misspelt-fashion-brands-on-ebay-and-how-to-bag-a-bargain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wholesaleclearance.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Artboard_1@1200x.png\",\"articleSection\":[\"eBay Selling Help\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wholesaleclearance.co.uk\\\/blog\\\/the-most-misspelt-fashion-brands-on-ebay-and-how-to-bag-a-bargain\\\/\",\"url\":\"https:\\\/\\\/www.wholesaleclearance.co.uk\\\/blog\\\/the-most-misspelt-fashion-brands-on-ebay-and-how-to-bag-a-bargain\\\/\",\"name\":\"Misspelled eBay Listings: Fashion Brand Bargains\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wholesaleclearance.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.wholesaleclearance.co.uk\\\/blog\\\/the-most-misspelt-fashion-brands-on-ebay-and-how-to-bag-a-bargain\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wholesaleclearance.co.uk\\\/blog\\\/the-most-misspelt-fashion-brands-on-ebay-and-how-to-bag-a-bargain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wholesaleclearance.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Artboard_1@1200x.png\",\"datePublished\":\"2022-06-17T10:04:18+00:00\",\"dateModified\":\"2026-09-30T14:47:31+00:00\",\"description\":\"Our 2022 study of misspelled fashion brands on eBay found striking listing and price differences. 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