{"id":2327,"date":"2016-05-29T11:37:34","date_gmt":"2016-05-29T11:37:34","guid":{"rendered":"http:\/\/www.wholesaleclearance.co.uk\/blog\/?p=2327"},"modified":"2016-05-30T09:37:24","modified_gmt":"2016-05-30T09:37:24","slug":"worth-every-penny-6-products-that-unexpectedly-went-viral","status":"publish","type":"post","link":"https:\/\/www.wholesaleclearance.co.uk\/blog\/worth-every-penny-6-products-that-unexpectedly-went-viral\/","title":{"rendered":"Worth every penny! 6 products that unexpectedly went viral"},"content":{"rendered":"
\""I'm<\/a>

“I’m a happy Chewbacca!”<\/p><\/div>It was drawn to my attention this week, that media coverage of certain items can pique interest and ensure that prices rise. You have to be on your toes to catch the wave, blink and you\u2019ve missed it. So I had a look at products that unexpectedly went viral and here\u2019s my top six.<\/p>\n

The Chewbacca Mask<\/strong><\/p>\n

Top of the list of products that went unexpectedly viral can only be the now world famous Chewbacca mask. When Candace Payne came out of Kohl\u2019s (a US chain store selling clothing, shoes, homeware, kitchenware, bedding, and toys) on 19th May 2016 and buckled herself into her car in the parking lot, she couldn\u2019t have known she was about to make history. So overjoyed was Candace with her purchase that she hooked up to her Facebook Live stream from her car seat to show her friends what she had bought. She recorded one of the fastest-growing viral videos in history, one that scored more than 112 million views within three days.

\"The<\/a>

The Chewbacca Mask – hear it roar!<\/p><\/div>\n

And why? Because she\u2019d bought herself a Star Wars Chewbacca Mask that actually made the Chewie sound when she opened her mouth. Candace was so overjoyed by what she described as the simple things in life, that she laughed hysterically. The video is 4.05 long and you can see it here <\/a>.<\/p>\n

Thanks to the video a number of great things have followed for Candace. She\u2019s appeared on Good Morning America, The Late Late Show with James Corden, and was given a basket of gifts from the Kohl\u2019s store where she purchased the mask. She\u2019s also been invited to California for an exclusive tour of Lucasfilm (how jealous am I?).<\/p>\n

In the video Candace says the mask is worth every penny she paid, and notes, \u201cI\u2019m such a happy Chewbacca\u201d. The makers of the mask must be pretty ecstatic too. Sales of the mask have shot up, such is the demand for the product, and that means the prices have gone up too!<\/p>\n

Frozen<\/strong><\/p>\n

Disney merchandise can always be expected to go well, but Frozen caught everyone by surprise when their costumes became products that unexpectedly went viral. Directed by Jennifer Lee and Chris Buck, Frozen took $1.3bn at the global box office, making it the highest-grossing animated movie of all time and the fifth biggest movie release overall.
\nIn the first year of sales, more than 3 million Elsa frocks were sold in the USA alone, and demand outweighed supply. Dresses were selling for in excess of $1000 on Ebay, until Disney increased production across the merchandise range.

\"The<\/a>

The Frozen Frock – it’s blue, it’s overpriced and it’s every little girls’ dream dress!<\/p><\/div>\n

You can pick up Frozen yoghurts, Frozen plasters, fresh juice and toothpaste and toothbrushes. The world\u2019s your frozen oyster.<\/p>\n

Grumpy Cat<\/strong><\/p>\n

It\u2019s kind of gratifying (catifying) that an accident of nature has spawned some incredible good luck for the owners of one particular cat in the USA. Tabatha Bundesen of Morristown, Arizona is the owner of Tardar Sauce, better known to you and me as Grumpy Cat, who has a permanent scowl because she was born with an underbite and dwarfism.<\/p>\n

That perpetually unamused, angry expression, has become world famous thanks to internet memes that carry her countenance, and has led to a large amount of commercial success for Bundesen who is making a living from Grumpy Cat products that unexpectedly went viral.

\"Grumpy<\/a>

Grumpy Coffee – perfect gift for your boss<\/p><\/div>
\nGrumpy Cat has featured in a movie, numerous books and made countless media appearances since she first came to fame in 2012 via Reddit and YouTube, and she has recently launched her own line of iced coffee known as Grumppuccino. No, I am not making this up. Grumpy Cat\u2019s estimated worth is in the region of $100M. That\u2019s a lot of catnip! But again, it\u2019s great that viral success has made a huge difference to Bundesen\u2019s life. She quit her job as a waitress within days of the first internet appearance and says the phone hasn\u2019t stopped ringing since.<\/p>\n

Rubik\u2019s Cube<\/strong><\/p>\n

Ok, we\u2019re going back a bit for this one, but consider this. In 1974, when Ern\u0151 Rubik invented his Rubik’s Cube – a 3-D combination puzzle there was no internet to make anything go viral, and that\u2019s why I think the Rubik\u2019s Cube is a true phenomenon. Rubik was a Hungarian sculptor and professor of architecture, who licensed the puzzle to Ideal Toy Corp. In 1980, thanks to the business skills of Tibor Laczi and Tom Kremer, the cube won the German Game of the Year. By January 2009, 350 million cubes had been sold across the world and that makes it the biggest selling puzzle game and world\u2019s bestselling toy of all time. Ever. Without YouTube or Facebook. That gives it a special mention in our list of products that unexpectedly went viral.

\"The<\/a>

The world’s best selling toy ever – without the benefit of the internet<\/p><\/div>\n

When asked why he thought the cube was so successful, Rubik responded that, \u201cYou need to be patient. It\u2019s very similar to life. Usually it\u2019s not possible to solve any problem [all] at once, you need to work on it.\u201d<\/p>\n

Loom Bands<\/strong><\/p>\n

In 2014, the whole of the UK went loom band crazy. Well it certainly felt like it. They were everywhere, although like most products that unexpectedly went viral, the love affair was short lived. Cheong Choon Ng in Novi, Michigan invented the Loom – a plastic tool used to weave colourful rubber and plastic bands into bracelets and charms in 2011 by.

\"Bloomin'<\/a>

Bloomin’ things got everywhere!!<\/p><\/div> By September 2014, (just as the craze was passing over in the UK) Ng’s company had sold over 8 million units worldwide, along with 40 million packets of rubber bands. It was targeted at children aged 8 to 14 and was hugely popular thanks to the low cost.<\/p>\n

Chris Smalling<\/strong><\/p>\n

Well, I think we can blow our own trumpet a little here. Way back in 2014, see here <\/a>Wholesale Clearance UK, yes us, listed a load of novelty England mugs. The media picked up on our post and before we knew it the whole thing had gone viral.

\"Our<\/a>

Our very own infamous Chris Smalling mug<\/p><\/div>\n

Our viral products were featured on numerous media outlets including The Daily Mail<\/strong>, The Guardian<\/strong>, BBC Online<\/strong>, Channel 4<\/strong> news, The Mirror<\/strong>, The Metro <\/strong>and The Independent<\/strong>. A Dorset company commissioned the mugs to commemorate the team and an apprentice sourced royalty free images. Then problem was that rather than Chris Smalling on his mug, the image was of Barack Obama (he\u2019s the guy in charge of the USA in case you\u2019ve missed the news lately).<\/p>\n

We went on to sell all the merchandise including Barack Obama\/Chris Smalling, and amazingly, one of the mugs fetched \u00a33000 on eBay. That\u2019s the true value of viral products for you!<\/p>\n

Over to you<\/em>
\nWhat\u2019s your favourite viral product? What caught you by surprise? Join us on Facebook or leave us a comment below \ud83d\ude42 <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

It was drawn to my attention this week, that media coverage of certain items can pique interest and ensure that prices rise. You have to be on your toes to catch the wave, blink and you\u2019ve missed it. So I had a look at products that unexpectedly went viral and here\u2019s my top six. The […]<\/p>\n","protected":false},"author":2,"featured_media":2328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,121,373,78,1],"tags":[],"class_list":["post-2327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-fun","category-marketing","category-sme-2","category-what-to-sell","category-wholesale-tips-and-guides"],"acf":[],"yoast_head":"\nWorth every penny! 6 products that unexpectedly went viral - Wholesale Clearance UK Blog<\/title>\n<meta name=\"description\" content=\"Candace Payne helped the Chewbacca mask go viral and increase sales. 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